Tuesday, August 17, 2004
Learn to communicate better!
If you want John Kerry to take back the White House and put America back on track, you need to take back the English language. Let me explain...
Everyone, particularly the members of the Ohio Media Corps Team who are supposed to be writing letters to the editor every week, should check it out.
(I'll let Tom complete his own introduction to www.anotherrepublicanforkerry.com/tutorial...)
Over the past 30 years, the most extreme conservative elements in this country have become masters at selecting words and crafting messages. By spinning the facts, staying on message, and using certain words over and over, they've managed to define our national dialogue.
That's how the term "compassionate conservative" has gained so much mainstream credibility while "liberal" has become a dirty word. That's how a label like "tax relief" has become so widely used and accepted, even though most of the "relief" goes to a handful of millionaires and billionaires who should be paying their fair share like the rest of us. That's how a program title like "Healthy Forests Restoration Act" can convince so many people that it's good for forests when it's really about forest destruction.
IT'S UP TO YOU
If you're okay with all this, then this tutorial is not for you. But if you want to restore moderation, balance, and plain old common sense to our political conversation, you're in the right place!
ARE YOU READY?
With this free tutorial, you will:
Gain a deeper understanding of how words are currently being used and abused in order to promote the right-wing agenda.
Learn a simple yet powerful way of seeing the two major political mindsets .
Identify ways to choose words that will influence undecided voters and the "other side."
Get briefed on three big potential pitfalls . If we avoid these traps as the election approaches, we'll dramatically boost the chance of a Kerry-Edwards victory.
Equip yourself with a collection of major themes -- constructive points of emphasis that will add persuasion power to your conversations with voters and your letters to the editor.
Take action! That's right, this tutorial concludes with practical ideas for putting all this good stuff to work.
What we say and write between now and November 2 -- in our informal conversations, our more formal canvassing efforts, our letters to the editor, and elsewhere -- will be the deciding factor in this crucial election. And it will shape the tone and content of our national dialogue for years to come.
